The Mill


Cinema 4D, Photoshop, Illustrator


 The Association of Independent Commercial Producers contracted the mill to create this spot for their upcoming awards. It was a hit and some of the companies involved actually asked for a copy of their logo's animation because they thought it was a beautiful representation of their brand! I was in charge of modeling a few of the logos, including the Aspen Travel Agency's logo made up of Thousands of stones. It was a technical challenge, but ultimately I figured out a way to create some basic stone shapes and distribute them across the logo while avoiding intersections. I then simluated the stones to add a degree of realism to their positions and finally used textures to add a higher degree of realism to the stones.